Friday, 25 March 2016

YouTube Showdown: Mountain Dew vs. Fanta

Mountain Dew and Fanta are facing each other in yet another showdown! This time we will looking at who does it best with YouTube!

Mountain Dew

How often do they post?  2-6 times a month.

What are they posting?
  • Kickstart promos
  • Sport celebrity spots
  • Do the Dew sports commercials
Most Successful Posts:

23.5M Views | 53.8k Likes | 10.7k Comments
Puppymonkeybaby | Super Bowl Spot


During the Super Bowl, many brands make interesting kinds of commercials to stand out from the bunch! And it was. of course, the perfect time for  Mountain Dew to stand out and they did just that, with the unusual creation of the Puppymonkeybaby!











2.2M Views | 1.5k Likes | 161 Comments

This was the teaser to Puppymonkeybaby. It made people confused, disturbed even, and curious has to what this is unusual thing is. And sometimes everyone happens to like unusual things, and this happens to be one of them.






The 50/50 rule:
Mountain Dew makes use of this rule! They really make an effort in collaborating with various sports players (ex. basketball, racing, and snowboarding)

Fanta


How often do they post? 1-10 times a month

What do they post?
  • Fanta Commercials
  • #FantaPlayNow Commercials
Most Successful Posts:

10.7k Views | 7 Likes | 1 Comment

Fanta 'Walk the dog'

Fantasie means 'imagination', and that shows in all of their videos including this one! In this commercial Fanta made it look as though walking a dog can be fun activity!









1.9k Views | 17 Likes 
#FantaPlayNow

The #FantaPlayNow tag that is used on many Fanta's videos, shows the audience how Fanta can make any chore exciting and fun! And of course, many would love to know how to make any chore a little bit more interesting!








The 50/50 Rule:
Fanta has actually collaborated with a dancer to show their international side! Otherwise most of their videos are only of their products.

With their views, likes, and comments, I say that Mountain Dew has won this one once again! Especially with their interesting way of advertising their products!

Thanks for reading!
- Monica

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