The Idea: The Boundless Coke
Now the name might seem a little plain at first, but hear me out! So we're all well and familiar with Coca-Cola's naming theme going on their products where names are printed on their cans or bottles as a sort of Personalization initiative. My idea is to do something similar, perhaps even joined together with their already existing theme. We would have Coca-Cola's fan/customer base submit requests for names and a slight introduction of themself as well as a location around the world, and likewise in that part of the world, other people will do the same. Now when people happen to choose each other's countries, they get matched, and the bottles are then sent to Coca-Cola determined pairs where they receive the custom bottles and their mini stories/introductions on them!
Who is the audience you may ask?
My target audience is anyone that drinks Coca-Cola! That's the beautiful thing about this idea, it's not restricted to any particular age group!
Goals
In creating bonds, and potential friendships throughout the world, we achieve one of Coca-Cola's main goals and objectives as a company, to spread happiness worldwide without any potential barriers! In doing so we bring attention to Coca-Cola from all over the globe, who knows we might even be asked to do something United Nations related!
Launch
Because this is a world wide campaign, Coca-Cola would need some time to prepare themselves for the mass onslaught of entries submitted worldwide! Not to mention getting the word out, because of this I would aim for a launch to be conducted at the beginning of next year, 2017!
Social Strategy
Our social strategy would start with Coca-Cola's biggest and most successful social media platforms, ones that have the greatest world wide coverage. Due to these factors, I believe their Facebook page, and YouTube page would be the best suitors for this type of Campaign! In doing so, Coca-Cola will be able to spread the word in a very successful way seeing as how their following on both of these platforms stretches worldwide!
Attraction, Acquisition, and Engagement
This campaign will attract Coca-Cola's customer base world wide due to people's innate interest in different cultures around the world. Thinking about travelling to a certain country? This would be the perfect step in getting to know that country from a personal level of someone already living there! Not to mention the vast field of potential connections one can make along the way!
Thanks for humouring me and listening to my Coca-Cola campaign idea! I hope to see it implemented in the near future, until next time guys!
- André
