Twitter Showdown: Pepsi VS Sprite

Pepsi VS Sprite

Poparrazzii is finally back with our new segment: Soda Social Showdown! In today's episode, we will take a look at Pepsi and Sprite's Twitter! Last time we checked out these two, Pepsi dominated Facebook. What about for today's featured post? Can Sprite take this for a tie? Let's check and see then!

Pepsi	Sprite
Post Cycle
Twice a day!	Three times a week.
Content
Pepsi tweets a lot of their graphics (images and GIFs) and they promote #PepsiPass. They also tweeted a lot about Black History Month and National Tortilla Chip Day!	Sprite has been promoting their pop-up shop, The Sprite Corner, and their new Sprite flavour: Cranberry! They tweeted about @KingJames and his birthday and #ObeyYourThirst!
50/50 Rule
Yes. Aside from their usual product placement, they tweeted about road trips!	Yes. They tweet something outside their products like: tortilla, Black History, basketball, and kicks!
Soda-successful Posts!
134 RTs and 286 likes This is such a successful tweet because Pepsi is bringing back the two classics together! Flavoured colas became a trend years ago and it suddenly died down. Now that the demand is back, Pepsi released its new flavour and that's why this tweet blew up! 62 RTs and 177 likes This tweet was successful because the NBA playoffs started that day. The timing was on point and that's why this became successful!	371 RTs and 2.2k likes Sprite started promoting their new flavour, Cranberry, and people definitely took an interest! 166 RTs and 454 likes This tweet was successful as it was paired with a creative short clip. It was a combo with their new cranberry flavour and Christmas season. Very nice!

And now for the Twitter showdown, the winner is...


Sprite!

Watch out tomorrow for another Soda Social Showdown! Thanks for reading!
-Dianne