Twitter Showdown: Coca-Cola vs. Dr. Pepper

Coca-Cola vs. Dr. Pepper

Hey guys! I'm here to once again introduce Coca-Cola vs. Dr. Pepper to our well known Soda Social Showdown! In this post I will be going over a few key points between these two soft drink giants' Twitter accounts!

Coca-Cola	Dr. Pepper
Post Cycle
Every other day	Multiple times a day-every other day
Content
Coca-Cola posts a lot of photos that tend to show some sort of Coca-Cola product, they also tend to post a few little text posts relating to any news and such that has to do with Coca-Cola.  They've taken to posting quite a few little videos or gifs relating to Coca-Cola.	Dr. Pepper once again seems to be a lot more involved when it comes to their tweets, tweeting to specific states asking for opinions or inputs from their customer base.
50/50 Rule
No, they don't really tweet anything besides their own products and other things relating to their products and other things they happen to be promoting at the time	Yes, Dr. Pepper tweets lots of different types of posts, some promote certain partnerships they have at the time, and other are community related topics that allow for their input
Soda-successful Posts!
14K likes, and 10.6K retweets This tweet is successful because it involves a very anticipated movie that is very popular, at the same time the video itself is of comedic value that genuinely brings joy to people. Perhaps the most important reason behind this tweets success is the fact that it is a pinned tweet, meaning if you visit the Coca-Cola twitter, this is the first tweet you will see no matter what.	600 likes, and 250 retweets A major reason this tweet is attributed as a success when compared to its other tweets is because of the fact that it's in relation to a very anticipated movie that Dr. Pepper happens to have a partnership with. People are interested in the movie, and therefore are interested in the drink

The results are in! And it seems the winner for this round of Twitter Showdown is...

Coca-Cola!!!

It seems that their vastly greater following came in handy in this round of Soda Social Showdown, they managed to take great advantage of their customer base and used it to put themselves ahead!

Thanks for reading, see you again next time for another round of Soda Social Showdown!

-André