Saturday 19 March 2016

Twitter Showdown: Mountain Dew vs. Fanta

We will be looking and analyzing Mountain Dew and Fanta on their Twitter posts!

Mountain Dew


How often do they post? Every day!

What are they posting?

  • #DEWxNBA retweets
  • GIFs of NBA stars
  • promoting 4 new Kickstart drink flavours
Most Successful Posts:

880 Retweets | 1.5k Likes | 3 Comments
Russell Westbrook: MVP


Mountain Dew congratulates a NBA star and the followers must also be happy for this star as he has become MVP. A favourite to the NBA fans








424 Retweets | 1.3k Likes | 16 Comments
"Bring home that trophy!"

Just as Mountain Dew is cheering on these 3 racers, the followers of Mountain Dew are also probably cheering them on and thus, making this most successful!









The 50/50 Rule: 
Mountain Dew loves to stay in touch with the NBA through Twitter! They mention and tag anything NBA related in almost all their posts!

Fanta

How often do they post? every 1 or 5 days to a month.

What are they posting?
  • promoting Fanta flavours
  • Fanta Halloween games
Most Successful Posts:
290 Retweets | 2.8k Likes | 5 Comments
Fanta themed Halloween costume

I think what contributed to the success of this post is Snapchat and their many filters, which happened to have a rainbow one (Fanta flavours). Great thinking for Fanta to use that!









468 Retweets | 1.5k Likes | 11 Comments
"Grape #Fanta's wicked taste"


Grape Fanta is one of the most favoured by Fanta's followers! Fanta had fun with it and made it themed with a Witch for Halloween!









The 50/50 Rule:
Fanta did not retweet or mention anyone besides themselves, thus, not following the 50/50 rule.

Thanks for reading!
- Monica

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