Dr. Pepper's Social Media competition!

Dr. Pepper is currently present on a number of Social media platforms, just like Coca Cola, they only advertise having 4 social media platforms, these being: Facebook, Twitter, YouTube, and Instagram.  After a quick google search, it’s noted that there are Dr. Pepper presences on other platforms, however these aren’t officially handled by Dr. Pepper the company themselves, and are generally instead fan-made/run.  Since Dr. Pepper is only present on 4 social media platforms, I will choose these 4 that Coca-Cola is also present on for comparison.  

Dr. Pepper is very prevalent on Facebook, they currently have a total of 14.9 million likes at the time of writing, and post every few days.  They tend to post a lot of advertisements regarding their wide variety of flavours and such, and in doing so communicate well with their customer base who comment on their photos and posts in the form of replies to whatever they may need, or inquire about.  For example Dr. Pepper's latest post was on March 5th about a certain pairing they are doing with certain bottles of Dr. Pepper and prize incentives on a Blippar App, the image posted displayed a Dr. Pepper Cherry flavour which one intrigued customer duly commented on stating she hasn't been able to find any bottles of this flavour in which Dr. Pepper responded with interest in helping her sort out her issue.  

Dr. Pepper has quite a large following on Twitter as well, raking in an impressive 403 thousand followers at the time of writing.  They Tweet almost every day as well, tending to relate most if not all of their tweets to Dr. Pepper products, for example one of their last tweets was asking for participation from their followers in letting them know if they've been craving Dr. Pepper recently or not.

Surprisingly, Dr. Pepper only has about 8.9 thousand subscribers on their YouTube channel.  They seem to only post YouTube videos around the same time as any big events they are involved with, the last being a College Football event where they posted a couple commercials that were aired during the same time as the event.  With the up and coming Batman Vs. Superman movie coming out which Dr. Pepper seems to be endorsing, I feel like it won't be very long before they release another string of videos involving Dr. Pepper the drink and the two super heroes in some way.
  

Dr. Pepper's Instagram page has a nice 253 thousand followers and seems to post every few to other days, most if not all images relating back to their beverages in some way or another.  Recently a few of their posts are circulating the upcoming Batman Vs. Superman movie.  

To conclude about this Soft Drink giant, it seems Facebook is their most successful social media platform by a landslide with a whopping nearly 15 million likes, the second being Twitter with roughly 400 thousand followers, not too far behind in third is Instagram with around 250 thousand followers, and in last place, with a very surprising number of essentially 9 thousand subscribers is their YouTube channel.  Despite the lower numbers in their YouTube channel, it seems Dr. Pepper has a massive following on Social Media and seems to be doing a fine job with their current strategy. Thanks for reading, and I'll see ya next time!

- André