Wednesday 16 March 2016

Facebook Showdown: Mountain Dew vs. Fanta

Hey Everyone! We, the Poparrazzii, are starting a Social Media study with the brands all against each other! We will be looking at who uses each social media platform (Facebook, Twitter, Google+, & YouTube) the best! We will also be including Fan pages that were created for each brand! First up is Facebook with Mountain Dew vs. Fanta. Hope you guys enjoy!

Mountain Dew

How often do they post? Every 2-4 days!

What are they posting?
  • Promoting the 4 new Kickstart energy drink flavours
  • Promoting their Kickstart drink using the tag #DEWxNBA
  • Puppy monkey baby
Most Successful Posts:
12k Likes | 6.6k Shares | 2k Comments
Mtn Dew: Pitch Black Promo

Mountain Dew Pitch Black back for a limited time again since 2004 and 2011! I think the reason why this got so much attention is because not only is it a great flavour but also a nostalgic one!








64K Likes | 78.2K Shares | 23.5K Comments
"Meet #puppymonkeybaby"

The #puppymonkeybaby was a commercial that was aired during the Super Bowl 50! And besides that, I think the other reason that it got such media coverage is because it is just so unusual!








The 50/50 rule:
Mountain Dew  has a great connection with the NBA and everything sports, & they often try to include them in their Facebook posts by tagging them (such as NBA stars)!

Fanta
How often do they post? Every 2-3 months to 1 year.

What are they posting?
  • Clues to a game with their followers
  • Photos promoting Fanta
  • Fanta ads from 1990
Most Successful Posts:


1k Likes | 675 Shares | 71 Comments
More Fanta Less Serious

I think this got a lot of attention because it showcases the fun side of Fanta and showing all the flavours available!










4.4k Likes | 1.4k Shares | 865 Comments
Fanta reaches 400k likes


Fanta celebrated 400k likes and decided to celebrate that by filling a pool with Orange Fanta! And of course their followers congratulated them and thought it was cool they were able to do that!









The 50/50 Rule:
Fanta has not collaborated with anyone and do not share their posts on other social media platforms.

Thanks for reading!
- Monica 

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