Thursday, 17 March 2016

Facebook Showdown: Pepsi VS Sprite


Pepsi VS Sprite

Hey guys! Poparrazzii is happy to introduce our new segment: Soda Social Showdown! In this segment, we would analyze our respective brands and compare their social media networks. Exciting isn't it? For today's showdown, it is the battle of Pepsi versus Sprite on their Facebook accounts! Let's check and see then. 

Pepsi Sprite
Post Cycle
Once or twice a week Once or twice every 3 months
Content
Pepsi posts a lot of their quirky Pepsi photos and #PepsiMoji! They also post a monthly-themed posts. #PepsiHalftime Show Sprite updates their profile picture and cover photo a lot. Aside from that, they posted lots of status, announcing winners for SpriteStepOff.com.
50/50 Rule
No. They do not link anything besides their own product. Yes. However, they don't post anything related on their industry but they post about basketball winners as well.
Soda-successful Posts!
3.2K likes, 298 shares, and 116 comments
4.8K likes, 303 shares, and 125 comments
These posts are successful as it was posted in December, which is the holiday season, and the vibe of the pictures adds to it! The cans of Pepsi seemed like it was greeting everyone a wonderful Christmas!
1.9K likes, 280 shares, 302 comments
This post was successful as it greatly touched the fans' feelings. Sprite posted this photo to thank everyone who's supporting them, and they wrote 'Thank You'in various language. How cool is that!
2K likes, 772 shares, 297 comments
This is a successful post as Sprite changed their cover photo and the fans like the new photo!


And so, the winner on the Facebook round is:


Pepsi!
Pepsi is very well-rounded and seems like it they utilize Facebook better than Sprite.

Thanks for reading! See you again tomorrow for another Soda Social Showdown!
-Dianne

1 comment:

  1. I like Coke but it get little burned in neck at the time of drinking. That's why it irritates me. When I saw the new beverage Shunya. I liked those bottle shape. When I tasted it, I was shocked. Its really wonderful. And main thing its herbal cold drink and 0 artificial flavor color juice.
    0 added sugar juice

    ReplyDelete