Instagram Showdown: Pepsi VS Sprite

Pepsi VS Sprite

And the third round of Pepsi VS Sprite showdown is finally here! The score is currently tied with these two brands and today one will finally take the lead. Today is the battle of Instagram! It was supposed to be Google+ showdown however, Sprite seems to not have a Google+, so we are opting for Instagram! Let's start then!

Pepsi	Sprite
Post Cycle
Twice a week	Last upload was 10 weeks ago; rarely posts on Instagram
Content
Pepsi posts a high quality image that showcases how creative they can be. They always incorporate a can of Pepsi in their posts which is very adorable!	Sprite has only been posting two contents in their Instagram page: kicks and the new Sprite flavour, Cranberry.
50/50 Rule
Yes. They have been posting monthly themes and #UpForGrabs.	No. They are primarily focused on their products.
Soda-successful Posts!
6,287 likes This post is successful because it was posted for Valentine's Day. It is such a quirky photo and one would not hesitate to click the heart button! 5,669 likes Those umbrellas were definitely the main reason why this photo gained such popularity and success! Everyone in the comments are raving about it!	3,187 likes This post was successful as it was a great product placement. Sprite's audience are mainly young adults and a lot of them like posh kicks at the moment. 2,942 likes This post was successful as it is such a simple yet striking image. The quality of the image is impeccable and Instagram audience like that a lot.

The winner of this showdown is....


Pepsi!
Pepsi definitely has their Instagram game on point!

Watch out tomorrow for another Soda Social Showdown! Thanks for reading!
-Dianne