Fizzy Fans: Pepsi

Welcome to our new segment: Fizzy Fans!

People who love Pepsi!

Fizzy Fams is basically like a list of honourable mentions of people who love our brands! For this post, we are showing Pepsi fams! Here they are:

Pepsi Fanpage

@pepsi_fanpage

That's it for now! If you are a Pepsi fanatic and have your own page, let us know!

Thank you for reading and see you soon!

-Dianne

YouTube Showdown: Pepsi VS Sprite

Pepsi VS Sprite

It's finally the last round between Pepsi and Sprite! In this episode, we'll check and see what's going on with their YouTube account. Since YouTube is only for videos, I would be counting the amount of videos and likes on their videos. It's the final episode between these two bad boys, let's take a look who's going to win!

Pepsi	Sprite
Post Cycle
Once a week	Three times a week.
Content
Pepsi posts a lot of mini-episodes (Inside the Studio), behind the scenes (Camp Halftime), promotions (Empire), music videos, and commercials.	Sprite posts a lot of their short stories (Sprite Refreshing Truth, Killer Queen, Watt Sopa, etc), commercials, and product placements. They also post videos with various languages!
50/50 Rule
No, they strictly post only their product.	No, they only post their products.
Soda-successful Posts!
11.7M views 843 likes 2.3M views 9,076 likes These two mini-episodes are so successful! They are both funny and very mysterious. It definitely draw the audience in as soon as the videos started!	5.5M views 92 likes 2.1M views 109 views These two commercials are successful as they took two influential people to partake in Sprite's commercials. The comments are filled with fans and praising Sprite and the models for doing such a great job.

Finally, the winner of the last round is...


Sprite!

Sprite is definitely bringing their game! So it seems like we have a tie for this showdown, huh? Oh well, both are great brands and both handle their social media well. Until next time!
-Dianne

Instagram Showdown: Pepsi VS Sprite

Pepsi VS Sprite

And the third round of Pepsi VS Sprite showdown is finally here! The score is currently tied with these two brands and today one will finally take the lead. Today is the battle of Instagram! It was supposed to be Google+ showdown however, Sprite seems to not have a Google+, so we are opting for Instagram! Let's start then!

Pepsi	Sprite
Post Cycle
Twice a week	Last upload was 10 weeks ago; rarely posts on Instagram
Content
Pepsi posts a high quality image that showcases how creative they can be. They always incorporate a can of Pepsi in their posts which is very adorable!	Sprite has only been posting two contents in their Instagram page: kicks and the new Sprite flavour, Cranberry.
50/50 Rule
Yes. They have been posting monthly themes and #UpForGrabs.	No. They are primarily focused on their products.
Soda-successful Posts!
6,287 likes This post is successful because it was posted for Valentine's Day. It is such a quirky photo and one would not hesitate to click the heart button! 5,669 likes Those umbrellas were definitely the main reason why this photo gained such popularity and success! Everyone in the comments are raving about it!	3,187 likes This post was successful as it was a great product placement. Sprite's audience are mainly young adults and a lot of them like posh kicks at the moment. 2,942 likes This post was successful as it is such a simple yet striking image. The quality of the image is impeccable and Instagram audience like that a lot.

The winner of this showdown is....


Pepsi!
Pepsi definitely has their Instagram game on point!

Watch out tomorrow for another Soda Social Showdown! Thanks for reading!
-Dianne

Twitter Showdown: Pepsi VS Sprite

Pepsi VS Sprite

Poparrazzii is finally back with our new segment: Soda Social Showdown! In today's episode, we will take a look at Pepsi and Sprite's Twitter! Last time we checked out these two, Pepsi dominated Facebook. What about for today's featured post? Can Sprite take this for a tie? Let's check and see then!

Pepsi	Sprite
Post Cycle
Twice a day!	Three times a week.
Content
Pepsi tweets a lot of their graphics (images and GIFs) and they promote #PepsiPass. They also tweeted a lot about Black History Month and National Tortilla Chip Day!	Sprite has been promoting their pop-up shop, The Sprite Corner, and their new Sprite flavour: Cranberry! They tweeted about @KingJames and his birthday and #ObeyYourThirst!
50/50 Rule
Yes. Aside from their usual product placement, they tweeted about road trips!	Yes. They tweet something outside their products like: tortilla, Black History, basketball, and kicks!
Soda-successful Posts!
134 RTs and 286 likes This is such a successful tweet because Pepsi is bringing back the two classics together! Flavoured colas became a trend years ago and it suddenly died down. Now that the demand is back, Pepsi released its new flavour and that's why this tweet blew up! 62 RTs and 177 likes This tweet was successful because the NBA playoffs started that day. The timing was on point and that's why this became successful!	371 RTs and 2.2k likes Sprite started promoting their new flavour, Cranberry, and people definitely took an interest! 166 RTs and 454 likes This tweet was successful as it was paired with a creative short clip. It was a combo with their new cranberry flavour and Christmas season. Very nice!

And now for the Twitter showdown, the winner is...


Sprite!

Watch out tomorrow for another Soda Social Showdown! Thanks for reading!
-Dianne

Facebook Showdown: Pepsi VS Sprite

Pepsi VS Sprite

Hey guys! Poparrazzii is happy to introduce our new segment: Soda Social Showdown! In this segment, we would analyze our respective brands and compare their social media networks. Exciting isn't it? For today's showdown, it is the battle of Pepsi versus Sprite on their Facebook accounts! Let's check and see then. 

Pepsi	Sprite
Post Cycle
Once or twice a week	Once or twice every 3 months
Content
Pepsi posts a lot of their quirky Pepsi photos and #PepsiMoji! They also post a monthly-themed posts. #PepsiHalftime Show	Sprite updates their profile picture and cover photo a lot. Aside from that, they posted lots of status, announcing winners for SpriteStepOff.com.
50/50 Rule
No. They do not link anything besides their own product.	Yes. However, they don't post anything related on their industry but they post about basketball winners as well.
Soda-successful Posts!
3.2K likes, 298 shares, and 116 comments 4.8K likes, 303 shares, and 125 comments These posts are successful as it was posted in December, which is the holiday season, and the vibe of the pictures adds to it! The cans of Pepsi seemed like it was greeting everyone a wonderful Christmas!	1.9K likes, 280 shares, 302 comments This post was successful as it greatly touched the fans' feelings. Sprite posted this photo to thank everyone who's supporting them, and they wrote 'Thank You'in various language. How cool is that! 2K likes, 772 shares, 297 comments This is a successful post as Sprite changed their cover photo and the fans like the new photo!

And so, the winner on the Facebook round is:


Pepsi!
Pepsi is very well-rounded and seems like it they utilize Facebook better than Sprite.

Thanks for reading! See you again tomorrow for another Soda Social Showdown!
-Dianne

Facebook Showdown: Mountain Dew vs. Fanta

Hey Everyone! We, the Poparrazzii, are starting a Social Media study with the brands all against each other! We will be looking at who uses each social media platform (Facebook, Twitter, Google+, & YouTube) the best! We will also be including Fan pages that were created for each brand! First up is Facebook with Mountain Dew vs. Fanta. Hope you guys enjoy!

Mountain Dew

How often do they post? Every 2-4 days!

What are they posting?

• Promoting the 4 new Kickstart energy drink flavours
• Promoting their Kickstart drink using the tag #DEWxNBA
• Puppy monkey baby

Most Successful Posts:

12k Likes | 6.6k Shares | 2k Comments

Mtn Dew: Pitch Black Promo

Mountain Dew Pitch Black back for a limited time again since 2004 and 2011! I think the reason why this got so much attention is because not only is it a great flavour but also a nostalgic one!

64K Likes | 78.2K Shares | 23.5K Comments

"Meet #puppymonkeybaby"

The #puppymonkeybaby was a commercial that was aired during the Super Bowl 50! And besides that, I think the other reason that it got such media coverage is because it is just so unusual!

The 50/50 rule:
Mountain Dew  has a great connection with the NBA and everything sports, & they often try to include them in their Facebook posts by tagging them (such as NBA stars)!

Fanta

How often do they post? Every 2-3 months to 1 year.

What are they posting?

• Clues to a game with their followers
• Photos promoting Fanta
• Fanta ads from 1990

Most Successful Posts:

1k Likes | 675 Shares | 71 Comments

More Fanta Less Serious

I think this got a lot of attention because it showcases the fun side of Fanta and showing all the flavours available!

4.4k Likes | 1.4k Shares | 865 Comments

Fanta reaches 400k likes

Fanta celebrated 400k likes and decided to celebrate that by filling a pool with Orange Fanta! And of course their followers congratulated them and thought it was cool they were able to do that!

The 50/50 Rule:
Fanta has not collaborated with anyone and do not share their posts on other social media platforms.

Thanks for reading!

- Monica 

Social Media: Pepsi

Refresh Your World, Pepsi

Pepsi is currently the main rival and competitor of Coca Cola. Due to its great popularity, it has different social media accounts all across the globe. Pepsi's website mainly features Facebook and Twitter however they also have official accounts on YouTube, Instagram, Tumblr, and Google+. Let's look through their social media networks then, shall we?

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Pepsi's Facebook has a whopping 34,860,032 likes! As of their content, they update their page few times a month. It depends whether they have an announcement, promoting something, or simply just wants to update their viewers.

Pepsi's latest Facebook post

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Pepsi's Twitter has a huge following of 2.97 million! Guess they are not the rival of Coca-Cola for nothing. Through Twitter, Pepsi posts more often that Facebook. They retweet if there is anything Pepsi related and they post really funny and quirky stuff!

Pepsi's Instagram has an average number of following: 410,000. Their Instagram is very well established as they post equal amount of times as they do on Twitter. Check out Pepsi's Instagram, because all their posts are very creative! Whoever is behind their Instagram is a total genius!

Valentine's Day post!

Pepsi's YouTube is also not their greatest platform. They have 767,144 following on YouTube. However, their YouTube has a great content! Pepsi uploads their commercials, behind the scenes, and even mini-stories! They upload once or twice a week and their views are ranging from 30k views to 2m views! Go check it out. They are hilarious!

It seems that Pepsi is the strongest competitor of Coca-Cola but that doesn't mean they are strong all throughout their social media networks. After all, concentrating on two is great! Overall, Pepsi maintains their main social media and they post great content and they post often. Thanks for reading! Check out my Social Media: Sprite as well if you haven't!

-Dianne