Campaign Quencher: Pepsi VS Sprite

Another episode is about to start again here at Poparrazzii! Campaign Quencher is the cool idea of us creating a campaign for our specific brands. Now that I studied Pepsi and Sprite, I can hopefully create a campaign that would be fitting to my brands. So, let's get started!

Pepsi	Sprite
Idea
Pepsi is an all-year round drink and a very popular choice of drinks all ages. We will be doing a direct approach with the consumers. Our idea is to have a team all across Canada to have a pop-up shop in highly concentrated areas. Toronto Yonge-Dundas Square, Vancouver Gastown, Mississauga Celebration Square, you name it! There will be tons of pop-up shop and we will take advantage of the hype. There would be a live DJ, free one Pepsi can, and a one of a kind Pepsi Bar! We will serve from all-ages drinks to alcoholic beverages.	Sprite can almost be a synonym to summer. That's why, our campaign that we'll be creating is the 'Summer Sprite-capade'! This campaign will be contest based. There will be 10 lucky winners who will choose which Sprite-capade they would like to go to. The 10 winners are welcome to bring another guest with them! The Sprite-capade Destinations will be: Cuba, Greek Islands, and Thailand! All they have to do is buy a bottle of Sprite and inside the cap, there will be a serial code which needs to be entered online to secure the code.
Audience
The audience are all ages.	The audience are for ages 18 and up.
Goals
Our goals is to have Pepsi trend for weeks and weeks until the pop-up shop is done. We also expect a great 15% increase in sales after the shops are done.	The goal is to have our sales increase to 25% in a span of 4 months. We also hope that the traffic in our social media would increase by 50,000 at least.
Launch
The launch would start major areas like Vancouver, Toronto, etc. We will start at July 1 as it is Canada Day and we will take advantage of the whole day. Minor and less concentrated areas will come the next day after.	The contest will start in November 1 and end in January 28. The draw and announcement of winners will be on January 29.
Strategy
Just like other pop-up shops, we will offer consumers with an extra-ordinary and one-of-a-kind experience with Pepsi. We will trend #PopUpPepsi and have everyone post and share it on social media.	There will be 500,000 bottles with serial codes that will be distributed all across Canada. The winners will be determined through random draws that was entered online.
Engage
To engage with consumers, we need the power of social media and its ability to trend. We want our shops to trend every single time we are open and wherever we are at. Billboards and TV advertising are also a must.	In order for us to attract and engage a lot of consumers, we will use social media, traditional media, digital media, radio, and direct mail to spread out the word.

Fizzy Fans: Sprite

Hey hey and welcome back to Fizzy Fans!

Drake drinking Sprite

Fizzy Fans is basically this cool kind of like honourable mentions of people who like our brands! This time, we are focusing on Sprite! Sadly, only one fan page is currently available. Oh well! Here it is:

Sprite Fan Page

It's better than none! Alright then, I'll see you guys next time!

Thanks for reading.

-Dianne

YouTube Showdown: Pepsi VS Sprite

Pepsi VS Sprite

It's finally the last round between Pepsi and Sprite! In this episode, we'll check and see what's going on with their YouTube account. Since YouTube is only for videos, I would be counting the amount of videos and likes on their videos. It's the final episode between these two bad boys, let's take a look who's going to win!

Pepsi	Sprite
Post Cycle
Once a week	Three times a week.
Content
Pepsi posts a lot of mini-episodes (Inside the Studio), behind the scenes (Camp Halftime), promotions (Empire), music videos, and commercials.	Sprite posts a lot of their short stories (Sprite Refreshing Truth, Killer Queen, Watt Sopa, etc), commercials, and product placements. They also post videos with various languages!
50/50 Rule
No, they strictly post only their product.	No, they only post their products.
Soda-successful Posts!
11.7M views 843 likes 2.3M views 9,076 likes These two mini-episodes are so successful! They are both funny and very mysterious. It definitely draw the audience in as soon as the videos started!	5.5M views 92 likes 2.1M views 109 views These two commercials are successful as they took two influential people to partake in Sprite's commercials. The comments are filled with fans and praising Sprite and the models for doing such a great job.

Finally, the winner of the last round is...


Sprite!

Sprite is definitely bringing their game! So it seems like we have a tie for this showdown, huh? Oh well, both are great brands and both handle their social media well. Until next time!
-Dianne

Instagram Showdown: Pepsi VS Sprite

Pepsi VS Sprite

And the third round of Pepsi VS Sprite showdown is finally here! The score is currently tied with these two brands and today one will finally take the lead. Today is the battle of Instagram! It was supposed to be Google+ showdown however, Sprite seems to not have a Google+, so we are opting for Instagram! Let's start then!

Pepsi	Sprite
Post Cycle
Twice a week	Last upload was 10 weeks ago; rarely posts on Instagram
Content
Pepsi posts a high quality image that showcases how creative they can be. They always incorporate a can of Pepsi in their posts which is very adorable!	Sprite has only been posting two contents in their Instagram page: kicks and the new Sprite flavour, Cranberry.
50/50 Rule
Yes. They have been posting monthly themes and #UpForGrabs.	No. They are primarily focused on their products.
Soda-successful Posts!
6,287 likes This post is successful because it was posted for Valentine's Day. It is such a quirky photo and one would not hesitate to click the heart button! 5,669 likes Those umbrellas were definitely the main reason why this photo gained such popularity and success! Everyone in the comments are raving about it!	3,187 likes This post was successful as it was a great product placement. Sprite's audience are mainly young adults and a lot of them like posh kicks at the moment. 2,942 likes This post was successful as it is such a simple yet striking image. The quality of the image is impeccable and Instagram audience like that a lot.

The winner of this showdown is....


Pepsi!
Pepsi definitely has their Instagram game on point!

Watch out tomorrow for another Soda Social Showdown! Thanks for reading!
-Dianne

Twitter Showdown: Pepsi VS Sprite

Pepsi VS Sprite

Poparrazzii is finally back with our new segment: Soda Social Showdown! In today's episode, we will take a look at Pepsi and Sprite's Twitter! Last time we checked out these two, Pepsi dominated Facebook. What about for today's featured post? Can Sprite take this for a tie? Let's check and see then!

Pepsi	Sprite
Post Cycle
Twice a day!	Three times a week.
Content
Pepsi tweets a lot of their graphics (images and GIFs) and they promote #PepsiPass. They also tweeted a lot about Black History Month and National Tortilla Chip Day!	Sprite has been promoting their pop-up shop, The Sprite Corner, and their new Sprite flavour: Cranberry! They tweeted about @KingJames and his birthday and #ObeyYourThirst!
50/50 Rule
Yes. Aside from their usual product placement, they tweeted about road trips!	Yes. They tweet something outside their products like: tortilla, Black History, basketball, and kicks!
Soda-successful Posts!
134 RTs and 286 likes This is such a successful tweet because Pepsi is bringing back the two classics together! Flavoured colas became a trend years ago and it suddenly died down. Now that the demand is back, Pepsi released its new flavour and that's why this tweet blew up! 62 RTs and 177 likes This tweet was successful because the NBA playoffs started that day. The timing was on point and that's why this became successful!	371 RTs and 2.2k likes Sprite started promoting their new flavour, Cranberry, and people definitely took an interest! 166 RTs and 454 likes This tweet was successful as it was paired with a creative short clip. It was a combo with their new cranberry flavour and Christmas season. Very nice!

And now for the Twitter showdown, the winner is...


Sprite!

Watch out tomorrow for another Soda Social Showdown! Thanks for reading!
-Dianne

Facebook Showdown: Pepsi VS Sprite

Pepsi VS Sprite

Hey guys! Poparrazzii is happy to introduce our new segment: Soda Social Showdown! In this segment, we would analyze our respective brands and compare their social media networks. Exciting isn't it? For today's showdown, it is the battle of Pepsi versus Sprite on their Facebook accounts! Let's check and see then. 

Pepsi	Sprite
Post Cycle
Once or twice a week	Once or twice every 3 months
Content
Pepsi posts a lot of their quirky Pepsi photos and #PepsiMoji! They also post a monthly-themed posts. #PepsiHalftime Show	Sprite updates their profile picture and cover photo a lot. Aside from that, they posted lots of status, announcing winners for SpriteStepOff.com.
50/50 Rule
No. They do not link anything besides their own product.	Yes. However, they don't post anything related on their industry but they post about basketball winners as well.
Soda-successful Posts!
3.2K likes, 298 shares, and 116 comments 4.8K likes, 303 shares, and 125 comments These posts are successful as it was posted in December, which is the holiday season, and the vibe of the pictures adds to it! The cans of Pepsi seemed like it was greeting everyone a wonderful Christmas!	1.9K likes, 280 shares, 302 comments This post was successful as it greatly touched the fans' feelings. Sprite posted this photo to thank everyone who's supporting them, and they wrote 'Thank You'in various language. How cool is that! 2K likes, 772 shares, 297 comments This is a successful post as Sprite changed their cover photo and the fans like the new photo!

And so, the winner on the Facebook round is:


Pepsi!
Pepsi is very well-rounded and seems like it they utilize Facebook better than Sprite.

Thanks for reading! See you again tomorrow for another Soda Social Showdown!
-Dianne

Social Media: Sprite

Obey Your Thirst

Sprite is one of the leading lemon-lime soft drinks at the moment. It is always compared with Mountain Dew and 7UP. On Sprite's official website, their main networks are: Facebook, Twitter, Instagram, and Tumblr. Although they even have other networks like YouTube, Google+. Since Sprite is the youngest out of the lemon-lime giants, will it prove that it is the best through their social media? Let's take a look!

 Sprite's Facebook has a ridiculous number of following! To this date, they have a total of 20,846,352 likes! Sadly, their Facebook seems to be abandoned. Their last post was in 2014 and it was a cover photo update! Come on, Sprite! You can do better than that!

 Sprite's Twitter seems to have a dramatic gap between its following! While Facebook has 20 million likes, their Twitter only has 261k followers! Even though Sprite posts a lot better in Twitter than Facebook, that huge difference is very strange!

Sprite's last post, Feb 14

Sprite's Instagram just goes downhill. They have at least 157k followers but their last post was 9 weeks ago which was around Christmas time! Their Instagram posts was very creative and it imitates how a regular person would post! Too bad they don't really keep it going.

Sprite's Tumblr seems to be the most established social media. The number of followers is unknown however the content is great! It features people who like Sprite, promotions, quirky photos, and videos! It even features 'The Sprite Corner' which is a bodega-style pop-up shop. Sprite's Tumblr is just so cool! Maybe apply it to the other networks?

The Sprite Corner

To conclude, Sprite has been focusing on two things: Tumblr and their official website. However, Tumblr isn't really a great focus as not a lot of people use Tumblr as oppose to Facebook, where most people have it. I hope you all learn from this post! Also check out our other posts about pop's social media networks! Thanks for reading!

-Dianne

Social Media: Pepsi

Refresh Your World, Pepsi

Pepsi is currently the main rival and competitor of Coca Cola. Due to its great popularity, it has different social media accounts all across the globe. Pepsi's website mainly features Facebook and Twitter however they also have official accounts on YouTube, Instagram, Tumblr, and Google+. Let's look through their social media networks then, shall we?

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Pepsi's Facebook has a whopping 34,860,032 likes! As of their content, they update their page few times a month. It depends whether they have an announcement, promoting something, or simply just wants to update their viewers.

Pepsi's latest Facebook post

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Pepsi's Twitter has a huge following of 2.97 million! Guess they are not the rival of Coca-Cola for nothing. Through Twitter, Pepsi posts more often that Facebook. They retweet if there is anything Pepsi related and they post really funny and quirky stuff!

Pepsi's Instagram has an average number of following: 410,000. Their Instagram is very well established as they post equal amount of times as they do on Twitter. Check out Pepsi's Instagram, because all their posts are very creative! Whoever is behind their Instagram is a total genius!

Valentine's Day post!

Pepsi's YouTube is also not their greatest platform. They have 767,144 following on YouTube. However, their YouTube has a great content! Pepsi uploads their commercials, behind the scenes, and even mini-stories! They upload once or twice a week and their views are ranging from 30k views to 2m views! Go check it out. They are hilarious!

It seems that Pepsi is the strongest competitor of Coca-Cola but that doesn't mean they are strong all throughout their social media networks. After all, concentrating on two is great! Overall, Pepsi maintains their main social media and they post great content and they post often. Thanks for reading! Check out my Social Media: Sprite as well if you haven't!

-Dianne

Poparrazzii Brands: Pepsi & Sprite

Imagine yourself in a hot summer day and all you want is something refreshing to battle the heat. What would be the best way to do this?

Are you thinking of what I'm thinking?

I think the best way to do this is through drinking ice-cold soft drinks! It's true that soft drinks would help us quench the thirst especially on a hot summer day however, how do we know which soft drinks to indulge on? Let's find out!

Pepsi

Pepsi started all the way from 1893 and its first name was "Brad's Drink." In 1898, it was renamed as Pepsi-Cola. Pepsi has been around for such a long time that it is one of the most popular and most successful competitors in the soft drink beverage industry and as well as the cola-type beverages. Its taglines and catchphrases consists of: "Every Generation Refreshes the World," "Summer Time is Pepsi Time," "The Best Drink Created Worldwide." 

Pepsi features great selection of their products on their website. 

Pepsi is a very refreshing drink with a distinct taste that has the perfect balance of sweetness and acidity. Everything about Pepsi makes it a great summer drink, or maybe an all-year-round drink rather! 

What else besides Pepsi that can be a great summer drink or also an all-year-round drink? Let's take a look!

Sprite

Sprite was created by Coca Cola back in 1959 in West Germany. It was made to compete with the similar product under PepsiCo, 7Up. Sprite, unlike Pepsi, belongs to the caffeine-free, clear, and lemon-lime type of beverage. Its tagline is "Obey Your Thirst" where it has been around for so long. 

Sprite's homepage consists of an introductory video and the tagline "Obey Your Thirst."

Sprite has a bitterly, sweet, and citric side that has a great amount of fizz in it. What also makes Sprite great is the fact that it has lesser carbonated content than other lemon-lime type beverage. It makes it really easy to gulp in large amount! That makes it a great summer drink then!

In conclusion, Pepsi and Sprite are two different types of soft drinks, however both are very delicious and refreshing. I say that we shouldn't really compare these two as they are very different but let's just declare this as a tie! One would definitely enjoy both these drinks and it would certainly help them quench their thirst!

Until then! See you next time. Thanks for reading!

-Dianne