We have not seen what Fanta and Mountain dew can do with their marketing strategies and social media. Now it is time to bring in a original idea I have for a campaign for Mountain Dew!
The Idea: Do the Dew: Live!
This probably sounds like a musical to some of you but I promise it is far from that! As you probably already know, Mountain Dew does a great job at collaborating with every sports related such as snowboarders, skateboarders, NASCAR drivers, and of course the NBA!
And so, with the many videos that Mountain Dew posts, whether they are in the alps, at an NBA game, or even a studio, Do the Dew: Live! will allow the fans to see behind the scenes at all these events, where Mountain Dew has been featured!
Who is the audience?
The target for this campaign will mostly consist of teens and young adults (20-30 yrs)
Goals
Because this campaign will mostly be live, we will be looking at the amount of views and followers we will end up having that are interested in watching the 'behind-the-scenes' with Mountain Dew.
When will it launch?
Because of the social media platform we are using the launch can be at any point, that Mountain Dew feels it is ready to show the fans and inside look at what happens with Mountain Dew.
Social Strategy
Do the Dew: Live! will be put on Snapchat (10 second videos) in the 'Discovery' section would be a great idea! We realize that Mountain Dew already has a Snapchat however, behind-the-scenes of events are not filmed, and Do the Dew: Live! is specifically for that!
Snapchat also allows any viewer that does not follow them to watch it as well.
Snapchat also allows any viewer that does not follow them to watch it as well.
How will it attract the audience?
Everyone loves to know the inside scoop on whats happening behind-the-scenes at events, because everyone is just that curious! But also, everyone loves a quick little video has they get tot he point but are also entertaining the short amount of time they are filmed, and these have become a lot more popular in the past few years (ex. Vine - 7 seconds and GIFs)
I hope you guys enjoy my idea and thanks for reading!
- Monica
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