Campaign Quencher: Pepsi VS Sprite

Another episode is about to start again here at Poparrazzii! Campaign Quencher is the cool idea of us creating a campaign for our specific brands. Now that I studied Pepsi and Sprite, I can hopefully create a campaign that would be fitting to my brands. So, let's get started!

Pepsi	Sprite
Idea
Pepsi is an all-year round drink and a very popular choice of drinks all ages. We will be doing a direct approach with the consumers. Our idea is to have a team all across Canada to have a pop-up shop in highly concentrated areas. Toronto Yonge-Dundas Square, Vancouver Gastown, Mississauga Celebration Square, you name it! There will be tons of pop-up shop and we will take advantage of the hype. There would be a live DJ, free one Pepsi can, and a one of a kind Pepsi Bar! We will serve from all-ages drinks to alcoholic beverages.	Sprite can almost be a synonym to summer. That's why, our campaign that we'll be creating is the 'Summer Sprite-capade'! This campaign will be contest based. There will be 10 lucky winners who will choose which Sprite-capade they would like to go to. The 10 winners are welcome to bring another guest with them! The Sprite-capade Destinations will be: Cuba, Greek Islands, and Thailand! All they have to do is buy a bottle of Sprite and inside the cap, there will be a serial code which needs to be entered online to secure the code.
Audience
The audience are all ages.	The audience are for ages 18 and up.
Goals
Our goals is to have Pepsi trend for weeks and weeks until the pop-up shop is done. We also expect a great 15% increase in sales after the shops are done.	The goal is to have our sales increase to 25% in a span of 4 months. We also hope that the traffic in our social media would increase by 50,000 at least.
Launch
The launch would start major areas like Vancouver, Toronto, etc. We will start at July 1 as it is Canada Day and we will take advantage of the whole day. Minor and less concentrated areas will come the next day after.	The contest will start in November 1 and end in January 28. The draw and announcement of winners will be on January 29.
Strategy
Just like other pop-up shops, we will offer consumers with an extra-ordinary and one-of-a-kind experience with Pepsi. We will trend #PopUpPepsi and have everyone post and share it on social media.	There will be 500,000 bottles with serial codes that will be distributed all across Canada. The winners will be determined through random draws that was entered online.
Engage
To engage with consumers, we need the power of social media and its ability to trend. We want our shops to trend every single time we are open and wherever we are at. Billboards and TV advertising are also a must.	In order for us to attract and engage a lot of consumers, we will use social media, traditional media, digital media, radio, and direct mail to spread out the word.