That's what Coca-Cola and Dr. Pepper were thinking when they decided to market themselves the way they do. They recognized a need and desire belonging to their customer base, and addressed it expertly.
In this post I will be talking about the differences between Coca-Cola, and one of it's main competitors, Dr. Pepper.
First off I'll be talking about Coca-Cola. This soft drink industry giant began in a pretty peculiar way; with the curiosity of a very inventive pharmacist back in 1886. Dr. John S. Pemberton, an Atlantan pharmacist blended together a series of ingredients to come up with a flavoured syrup that he and some local pharmacists mixed with carbonated water, it was then deemed "excellent" by those who sampled it, it was then Pemberton had some input from his Bookkeeper Frank M. Robinson who is credited with coming up with the name, and infamous subscript still used in Coca-Cola's logo today, and thus creating the infamous Coca-Cola soft drink we all enjoy and love today!
Just a few of the other choices of Coca-Cola!
Coca-Cola has had quite a few different flavours over the years, some being discontinued, others still going strong! For example Coca-Cola Lime and Cherry are no longer offered in Canada, however they are still distributed in the United States. Coca-Cola also has a less sugary alternative with their Diet and Zero Coca-Cola lines targeted mainly at those looking to enjoy the crisp taste of Coca-Cola without as much of the sugary downsides.
Next up is Dr. Pepper! Let's start things off with an interesting fact shall we! Dr. Pepper is actually the oldest soft drink distributor in the United States, originating only one year before Coca-Cola in 1885. Now believe it or not but "Dr. Pepper" was actually real! He was a native born Texan originating at Morrison's Old Corner Drug Store. Now you may be thinking Coca-Cola had an unusual upbringing, but wait until you hear Dr. Peppers, Charles Alderton was a young pharmacists working at the Old Corner Drug Store as his primary occupation, and on the side enjoyed mixing together different flavours and syrups to create different soft drinks. He really enjoyed the way the store smelled with different fruity smells and scents, so one day he decided to create a soft drink that tasted the way that stored smelled, and after numerous attempts with different flavours and syrups, he finally succeeded in creating his masterpiece!
Dr. Pepper's different selection of soft drink flavours
Despite Dr. Pepper not having the widest selection, they still manages to captivate their audience with the flavours they offer today, ranging from Cherry, Diet Cherry, Caffeine free and even a Diet Caffeine free! By offering a healthier, less sugary alternative to every flavour they offer, they're able to keep up with other major soft drink brands that may offer more complex variations.
Although there were some clear differentiations between the two soft drinks, I think it's safe to say they had more similarities than differences! They were both created by pharmacists, both within a year of each other, both are Dark Cola's, and they both offer a wide variety of diet alternatives to their main flavour line-ups. I think it's safe to say these two are fairly tied when it comes to the facts, let me know which you prefer!
Thanks for reading, hope to see you again!
- André
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