Social Media: Sprite

Obey Your Thirst

Sprite is one of the leading lemon-lime soft drinks at the moment. It is always compared with Mountain Dew and 7UP. On Sprite's official website, their main networks are: Facebook, Twitter, Instagram, and Tumblr. Although they even have other networks like YouTube, Google+. Since Sprite is the youngest out of the lemon-lime giants, will it prove that it is the best through their social media? Let's take a look!

 Sprite's Facebook has a ridiculous number of following! To this date, they have a total of 20,846,352 likes! Sadly, their Facebook seems to be abandoned. Their last post was in 2014 and it was a cover photo update! Come on, Sprite! You can do better than that!

 Sprite's Twitter seems to have a dramatic gap between its following! While Facebook has 20 million likes, their Twitter only has 261k followers! Even though Sprite posts a lot better in Twitter than Facebook, that huge difference is very strange!

Sprite's last post, Feb 14

Sprite's Instagram just goes downhill. They have at least 157k followers but their last post was 9 weeks ago which was around Christmas time! Their Instagram posts was very creative and it imitates how a regular person would post! Too bad they don't really keep it going.

Sprite's Tumblr seems to be the most established social media. The number of followers is unknown however the content is great! It features people who like Sprite, promotions, quirky photos, and videos! It even features 'The Sprite Corner' which is a bodega-style pop-up shop. Sprite's Tumblr is just so cool! Maybe apply it to the other networks?

The Sprite Corner

To conclude, Sprite has been focusing on two things: Tumblr and their official website. However, Tumblr isn't really a great focus as not a lot of people use Tumblr as oppose to Facebook, where most people have it. I hope you all learn from this post! Also check out our other posts about pop's social media networks! Thanks for reading!

-Dianne