Campaign Quencher: Mountain Dew vs Fanta

We have not seen what Fanta and Mountain dew can do with their marketing strategies and social media. Now it is time to bring in a original idea I have for a campaign for Mountain Dew!

The Idea: Do the Dew: Live!

This probably sounds like a musical to some of you but I promise it is far from that! As you probably already know, Mountain Dew does a great job at collaborating with every sports related such as snowboarders, skateboarders, NASCAR drivers, and of course the NBA!

And so, with the many videos that Mountain Dew posts, whether they are in the alps, at an NBA game, or even a studio, Do the Dew: Live! will allow the fans to see behind the scenes at all these events, where Mountain Dew has been featured! 

Who is the audience?

The target for this campaign will mostly consist of teens and young adults (20-30 yrs)

Goals

Because this campaign will mostly be live, we will be looking at the amount of views and followers we will end up having that are interested in watching the 'behind-the-scenes' with Mountain Dew.

When will it launch?

Because of the social media platform we are using the launch can be at any point, that Mountain Dew feels it is ready to show the fans and inside look at what happens with Mountain Dew.

Social Strategy

Do the Dew: Live! will be put on Snapchat (10 second videos)  in the 'Discovery' section would be a great idea! We realize that Mountain Dew already has a Snapchat however, behind-the-scenes of events are not filmed, and Do the Dew: Live! is specifically for that!
Snapchat also allows any viewer that does not follow them to watch it as well.

How will it attract the audience?

Everyone loves to know the inside scoop on whats happening behind-the-scenes at events, because everyone is just that curious! But also, everyone loves a quick little video has they get tot he point but are also entertaining the short amount of time they are filmed, and these have become a lot more popular in the past few years (ex. Vine - 7 seconds and GIFs)

I hope you guys enjoy my idea and thanks for reading!

- Monica

Fizzy Fans: Mountain Dew

There are many fan pages out there for so many different brands! So, we are going to look at 3 fan pages that were made and are dedicated to Mountain Dew!

Fanpop

Mountain Dew Fan Page

Fanpop is a site that allows you make a fan pages for any sort of company/brand you can think of, as it allows the fans to come together and become a community (as it already may be) and connect with each other!

Fanpop allows fans to share/have :

• Photos/videos
• Wall (where fans can communicate with each other)
• Polls

Mtn Dew Kid

The Blog pictured is dedicated to everything Mountain Dew! If you want to know about what's new with Mountain Dew then you will most likely find all the information here!
The blogger for this blog, has also provided current and past Mtn. Dew flavours that were ever launched.

Mountain Dew Lovers

Mountain Dew Lovers is a great Facebook community to join for those that love Mtn. Dew! It also easy to join, as you don't need to make any additional new accounts if you already have a Facebook Account. You can: 

• Post/share videos and pictures
• Talk to the community 
• Invite many other to join!

If you would like to check out or join some of these fan pages then click the links below!

Fanpop

Mtn. Dew Kid

Mountain Dew Lovers

Thanks for Reading!

- Monica

YouTube Showdown: Mountain Dew vs. Fanta

Mountain Dew and Fanta are facing each other in yet another showdown! This time we will looking at who does it best with YouTube!

Mountain Dew

How often do they post?  2-6 times a month.

What are they posting?

• Kickstart promos
• Sport celebrity spots
• Do the Dew sports commercials

Most Successful Posts:

23.5M Views | 53.8k Likes | 10.7k Comments

Puppymonkeybaby | Super Bowl Spot

During the Super Bowl, many brands make interesting kinds of commercials to stand out from the bunch! And it was. of course, the perfect time for  Mountain Dew to stand out and they did just that, with the unusual creation of the Puppymonkeybaby!

2.2M Views | 1.5k Likes | 161 Comments

This was the teaser to Puppymonkeybaby. It made people confused, disturbed even, and curious has to what this is unusual thing is. And sometimes everyone happens to like unusual things, and this happens to be one of them.

The 50/50 rule:
Mountain Dew makes use of this rule! They really make an effort in collaborating with various sports players (ex. basketball, racing, and snowboarding)

Fanta

How often do they post? 1-10 times a month

What do they post?

• Fanta Commercials
• #FantaPlayNow Commercials

Most Successful Posts:

10.7k Views | 7 Likes | 1 Comment

Fanta 'Walk the dog'

Fantasie means 'imagination', and that shows in all of their videos including this one! In this commercial Fanta made it look as though walking a dog can be fun activity!

1.9k Views | 17 Likes 

#FantaPlayNow

The #FantaPlayNow tag that is used on many Fanta's videos, shows the audience how Fanta can make any chore exciting and fun! And of course, many would love to know how to make any chore a little bit more interesting!

The 50/50 Rule:

Fanta has actually collaborated with a dancer to show their international side! Otherwise most of their videos are only of their products.

With their views, likes, and comments, I say that Mountain Dew has won this one once again! Especially with their interesting way of advertising their products!

Thanks for reading!

- Monica

Google+ Showdown: Mountain Dew Vs Fanta

Welcome back to another showdown between Mountain Dew and Fanta! Today we will be looking at their use of Google+!

Mountain Dew

How often do they post? 1- 4 times a month

What are they posting?

• Kickstart promo videos
• Dewshine promo videos
• Mtn. Dew promo videos

Most Successful Posts: 

+10 Likes | 11 Comments

Mtn Dew Kickstart Comedy Central

Unfortunately this video in the post is now private. However, it is one of the most successful! Possibly because of its' feature on Comedy Central!

+19 Likes | 9 Comments

We Are Blood Trailer

Mountain Dew was featured in the We Are Blood film (about skateboarding), which some of the followers thought was great itself, and with Mountain Dew having a great connection with sports, must have made it more successful!

The 50/50 Rule:

Because Google+ and YouTube are linked, most of the posts are therefore, shared from YouTube!

Fanta

How often do they post? 1-4 times a month

What are they posting?

• Orange Fanta Promo
• Fanta brand trailers

Most Successful Posts:

+7 Likes | 1 Share | 3 Comments

Fatnta Trailer

Everyone loves seeing a fun trailer and this is another of Fanta's fun videos in showing off their brand! And many seem to agree as well! Must be why it was a successful post!

+12 Likes | 1 Share | 3 Comments

Cung Fanta tim lai vui choi

Fanta seems to find interesting ways in promoting their brand! Not only did they make this video a fun story in comic-form but also connected with a different nationality (something I've seen Fanta do before)! Which is probably why this post was successful!








The 50/50 Rule:
As said earlier, Google+ in linked with YouTube and so Youtube videos are shared!

Thanks for reading!
- Monica

Twitter Showdown: Mountain Dew vs. Fanta

We will be looking and analyzing Mountain Dew and Fanta on their Twitter posts!

Mountain Dew

How often do they post? Every day!

What are they posting?

• #DEWxNBA retweets
• GIFs of NBA stars
• promoting 4 new Kickstart drink flavours

Most Successful Posts:

880 Retweets | 1.5k Likes | 3 Comments

Russell Westbrook: MVP

Mountain Dew congratulates a NBA star and the followers must also be happy for this star as he has become MVP. A favourite to the NBA fans

424 Retweets | 1.3k Likes | 16 Comments

"Bring home that trophy!"

Just as Mountain Dew is cheering on these 3 racers, the followers of Mountain Dew are also probably cheering them on and thus, making this most successful!

The 50/50 Rule: 

Mountain Dew loves to stay in touch with the NBA through Twitter! They mention and tag anything NBA related in almost all their posts!

Fanta

How often do they post? every 1 or 5 days to a month.

What are they posting?

• promoting Fanta flavours
• Fanta Halloween games

Most Successful Posts:

290 Retweets | 2.8k Likes | 5 Comments

Fanta themed Halloween costume

I think what contributed to the success of this post is Snapchat and their many filters, which happened to have a rainbow one (Fanta flavours). Great thinking for Fanta to use that!

468 Retweets | 1.5k Likes | 11 Comments

"Grape #Fanta's wicked taste"

Grape Fanta is one of the most favoured by Fanta's followers! Fanta had fun with it and made it themed with a Witch for Halloween!

The 50/50 Rule:

Fanta did not retweet or mention anyone besides themselves, thus, not following the 50/50 rule.

Thanks for reading!
- Monica

Facebook Showdown: Mountain Dew vs. Fanta

Hey Everyone! We, the Poparrazzii, are starting a Social Media study with the brands all against each other! We will be looking at who uses each social media platform (Facebook, Twitter, Google+, & YouTube) the best! We will also be including Fan pages that were created for each brand! First up is Facebook with Mountain Dew vs. Fanta. Hope you guys enjoy!

Mountain Dew

How often do they post? Every 2-4 days!

What are they posting?

• Promoting the 4 new Kickstart energy drink flavours
• Promoting their Kickstart drink using the tag #DEWxNBA
• Puppy monkey baby

Most Successful Posts:

12k Likes | 6.6k Shares | 2k Comments

Mtn Dew: Pitch Black Promo

Mountain Dew Pitch Black back for a limited time again since 2004 and 2011! I think the reason why this got so much attention is because not only is it a great flavour but also a nostalgic one!

64K Likes | 78.2K Shares | 23.5K Comments

"Meet #puppymonkeybaby"

The #puppymonkeybaby was a commercial that was aired during the Super Bowl 50! And besides that, I think the other reason that it got such media coverage is because it is just so unusual!

The 50/50 rule:
Mountain Dew  has a great connection with the NBA and everything sports, & they often try to include them in their Facebook posts by tagging them (such as NBA stars)!

Fanta

How often do they post? Every 2-3 months to 1 year.

What are they posting?

• Clues to a game with their followers
• Photos promoting Fanta
• Fanta ads from 1990

Most Successful Posts:

1k Likes | 675 Shares | 71 Comments

More Fanta Less Serious

I think this got a lot of attention because it showcases the fun side of Fanta and showing all the flavours available!

4.4k Likes | 1.4k Shares | 865 Comments

Fanta reaches 400k likes

Fanta celebrated 400k likes and decided to celebrate that by filling a pool with Orange Fanta! And of course their followers congratulated them and thought it was cool they were able to do that!

The 50/50 Rule:
Fanta has not collaborated with anyone and do not share their posts on other social media platforms.

Thanks for reading!

- Monica 

Mountain Dew and Social Media

Mountain Dew

 

Originally invented by Barney and Ally Hartman in 1940 in the backwoods of Tennessee, Dewshine, consisting of real sugar, was actually a name for illegal whiskey, and with the citrus we know today, made it a great mixer! However, Bill Bridgforth reformulated the product in 1958, and is what we drink to this day. Mountain Dew has revived the original Dewshine, with the original recipe.

Original Dewshine

Mountain Dew is now one of the top 10 soda pop brands in the world, and their presence on social media proves it! 

Mountain Dew allows their customers to not only interact with them on their website but also through Facebook, Twitter, and Instagram and Google+. Posting various photos and videos, as well shows their strong connection with sports and the NBA.

 

Likes: 8.5 Million

Facebook is 1 of the 3 social media platforms that is used the most by Mountain Dew. They post every few days, with updates on new products, their products being 'casually' used, and their connection with the NBA. And though they don't post every day, they do however always have time to respond to their followers, and even giving out gifts to a few lucky ones.

Mountain Dew responding to comments

Followers: 503K

Mountain also likes to post on Twitter, but unlike on Facebook, they post every day and multiple times! Most of the posts, however, consist of short videos, GIFs, and photos, mostly with their connection with the NBA. 

Mountain Dew & the NBA

Followers: 216K

The least used of the 3 for Mountain Dew is Instagram. Mountain Dew posts photo and short clips a few times a week, though not recently! Most of the photo consists of their product being used in the daily life of people and in sports, with likes on each photo averaging to at least 2.9k!

#dothedew

In Conclusion:

Mountain Dew knows how to keep their followers through social media! I think it's because Mountain Dew is very down-to-earth and tries to relate to their consumers which is a great marketing strategy! Especially since Mountain Dew tries to actually interact with their followers as well! With their strong brand and great reputation, there is no surprise why Mountain Dew is one of the top soda pop brands!

Thanks for reading!

- Monica 

Many flavours of Mountain Dew and Fanta!

Being adventurous is always kind of fun, interesting, and even exhilarating, whether you're planning to explore your city or climb a mountain! So why not be adventurous with flavours too!

Soft drink brands have many different type of drinks and, of course, many different flavours as well! And so we will be looking at which soft drink has the best options for your adventurous-self!

Mountain Dew - "Do the Dew"

The original formula of Mountain Dew was made in 1940 by Barney and Ally Hartman, Tennesse beverage bottlers! The formula, however, was reformulated by William H. "Bill" Jones of the Tip Corporation (based in Marion, Virginia) in 1961. And since 1964, Mountain  Dew has been a part of the Pepsi-Cola company, and is one of the top soft drinks in the industry!

Mountain Dew has many flavours to choose from!

Mountain Dew not only has the original Mountain Dew (Dewshine), but also a reformulated Mountain Dew consisting of the classic citrus flavour, along with flavours such as Baja Blast, Code Red, and Voltage. Mountain Dew also has a Energy drink (Kickstart).

Fanta - "More Fanta. Less Serious"

Fanta was invented due to importing difficulties of Coca-Cola syrup into Nazi Germany during the 2nd World War, and so, the head of Coca-Cola Deutschland, Max Kieth, decided to create this new product with ingredients are are available in Germany! the name "Fanta" is a result of the german translation for 'imagination' which is fantasie. Fanta is also now part of the top soft drinks in the industry!

Fanta's fruity blends!

Fanta seems to to keep their flavour selection small (yet fun), often filled with a fruity blend and natural flavours! This includes: Fanta Orange, Fanta Zero, Mango & Passion Fruit, and Apple & Sour Candy. 

So! I think we have a winner here is...Mountain Dew! Though Fanta has a nice array of flavours, it does not compare to the amount of flavours Mountain Dew has which I think, makes it a little more adventurous than Fanta!

Thanks for Reading!
- Monica