Wednesday, 30 March 2016

Fizzy Fans: Coca-Cola

Welcome to our brand new segment based on Fan pages! We like to call this one Fizzy Fans!

On today's segment, I'll be introducing you to some of Coca-Cola's many Fan pages!

A Coca-Cola Facebook fan page!

This seems to just be the first one many successful and dedicated fan pages for Coca-Cola!

Coca-Cola's twitter fan page!
You can expect to find good news relating to Coca-Cola and their many advancements as well as involvements in the everyday world all around us!

Thanks for Tuning in! I'll be back shortly with some Dr. Pepper fan pages for you all to check out!

- André

Tuesday, 29 March 2016

Fizzy Fans: Pepsi

Welcome to our new segment: Fizzy Fans!
People who love Pepsi!
Fizzy Fams is basically like a list of honourable mentions of people who love our brands! For this post, we are showing Pepsi fams! Here they are:



That's it for now! If you are a Pepsi fanatic and have your own page, let us know!

Thank you for reading and see you soon!

-Dianne


Monday, 28 March 2016

Fizzy Fans: Mountain Dew

There are many fan pages out there for so many different brands! So, we are going to look at 3 fan pages that were made and are dedicated to Mountain Dew!

Fanpop
Mountain Dew Fan Page
Fanpop is a site that allows you make a fan pages for any sort of company/brand you can think of, as it allows the fans to come together and become a community (as it already may be) and connect with each other!
Fanpop allows fans to share/have :
  • Photos/videos
  • Wall (where fans can communicate with each other)
  • Polls



Mtn Dew Kid

The Blog pictured is dedicated to everything Mountain Dew! If you want to know about what's new with Mountain Dew then you will most likely find all the information here!
The blogger for this blog, has also provided current and past Mtn. Dew flavours that were ever launched.




Mountain Dew Lovers

Mountain Dew Lovers is a great Facebook community to join for those that love Mtn. Dew! It also easy to join, as you don't need to make any additional new accounts if you already have a Facebook Account. You can: 
  • Post/share videos and pictures
  • Talk to the community 
  • Invite many other to join!


If you would like to check out or join some of these fan pages then click the links below!


Thanks for Reading!
- Monica







Sunday, 27 March 2016

YouTube Showdown: Coca-Cola vs. Dr. Pepper

Coca-Cola vs. Dr. Pepper




Hey guys! I'm here for the final time to introduce our Coca-Cola vs. Dr. Pepper Soda Social Showdown! In this post I will be going over a few key points between these two soft drink giants' YouTube accounts!
Coca-ColaDr. Pepper
Post Cycle
Hourly-DailyA few times a month-once a month
Content
Coca-Cola seems to be putting a huge amount of emphasis on their YouTube account, and a good thing they are too! They post a lot of the time about different promotions and such they have going on all around the world!Dr. Pepper seems to be a little lacking when it comes to their YouTube account, especially in comparison to Coca-Cola!  They seem to post a majority of the time when it comes to special events, or promotions that they are involved with
50/50 Rule
Yes, Coca-Cola tends to post not only about their own products, but about other issues around the world that may benefit them as well.  Yes, both Dr. Pepper, and Coca-Cola are on top of this one! They both seem to post about not only their own products, but also other events and such that relate to themselves as a company as well. 
Soda-successful Posts!

205K views, and 16 comments
This little commercial about the bond between brothers is a very touching piece, and going off of how recent the video is, I'd say it's very successful!
45K views, and 52 Comments


This comedic short has a funny twist to it, a father builds a nice little play house for his daughter, only to be greeted by a mysterious fellow who rewards him with a 'Sweet' Dr. Pepper



The results are in! And it seems the winner for this round of YouTube Showdown is...

Coca-Cola!!!

Coca-Cola seems to take their YouTube channel super seriously! Posting little inspirational and motivational videos sometimes hourly! It really gets things moving with their customer base, although Dr. Pepper's channel was a success as well, it not nearly to the degree of Coca-Cola!

Thanks for reading, see you again next time for a brand new segment on Fan pages!

-André

Saturday, 26 March 2016

YouTube Showdown: Pepsi VS Sprite

Pepsi VS Sprite

It's finally the last round between Pepsi and Sprite! In this episode, we'll check and see what's going on with their YouTube account. Since YouTube is only for videos, I would be counting the amount of videos and likes on their videos. It's the final episode between these two bad boys, let's take a look who's going to win!


PepsiSprite
Post Cycle
Once a weekThree times a week.
Content
Pepsi posts a lot of mini-episodes (Inside the Studio), behind the scenes (Camp Halftime), promotions (Empire), music videos, and commercials. Sprite posts a lot of their short stories (Sprite Refreshing Truth, Killer Queen, Watt Sopa, etc), commercials, and product placements. They also post videos with various languages!
50/50 Rule
No, they strictly post only their product.No, they only post their products.
Soda-successful Posts!
11.7M views 843 likes
2.3M views 9,076 likes
These two mini-episodes are so successful! They are both funny and very mysterious. It definitely draw the audience in as soon as the videos started!

5.5M views 92 likes
2.1M views 109 views
These two commercials are successful as they took two influential people to partake in Sprite's commercials. The comments are filled with fans and praising Sprite and the models for doing such a great job.



Finally, the winner of the last round is...


Sprite!

Sprite is definitely bringing their game! So it seems like we have a tie for this showdown, huh? Oh well, both are great brands and both handle their social media well. Until next time!
-Dianne

Friday, 25 March 2016

YouTube Showdown: Mountain Dew vs. Fanta

Mountain Dew and Fanta are facing each other in yet another showdown! This time we will looking at who does it best with YouTube!

Mountain Dew

How often do they post?  2-6 times a month.

What are they posting?
  • Kickstart promos
  • Sport celebrity spots
  • Do the Dew sports commercials
Most Successful Posts:

23.5M Views | 53.8k Likes | 10.7k Comments
Puppymonkeybaby | Super Bowl Spot


During the Super Bowl, many brands make interesting kinds of commercials to stand out from the bunch! And it was. of course, the perfect time for  Mountain Dew to stand out and they did just that, with the unusual creation of the Puppymonkeybaby!











2.2M Views | 1.5k Likes | 161 Comments

This was the teaser to Puppymonkeybaby. It made people confused, disturbed even, and curious has to what this is unusual thing is. And sometimes everyone happens to like unusual things, and this happens to be one of them.






The 50/50 rule:
Mountain Dew makes use of this rule! They really make an effort in collaborating with various sports players (ex. basketball, racing, and snowboarding)

Fanta


How often do they post? 1-10 times a month

What do they post?
  • Fanta Commercials
  • #FantaPlayNow Commercials
Most Successful Posts:

10.7k Views | 7 Likes | 1 Comment

Fanta 'Walk the dog'

Fantasie means 'imagination', and that shows in all of their videos including this one! In this commercial Fanta made it look as though walking a dog can be fun activity!









1.9k Views | 17 Likes 
#FantaPlayNow

The #FantaPlayNow tag that is used on many Fanta's videos, shows the audience how Fanta can make any chore exciting and fun! And of course, many would love to know how to make any chore a little bit more interesting!








The 50/50 Rule:
Fanta has actually collaborated with a dancer to show their international side! Otherwise most of their videos are only of their products.

With their views, likes, and comments, I say that Mountain Dew has won this one once again! Especially with their interesting way of advertising their products!

Thanks for reading!
- Monica

Thursday, 24 March 2016

Google+ Showdown: Coca-Cola vs. Dr. Pepper

Coca-Cola vs. Dr. Pepper





Hey guys! I'm here for a third time introduce our Coca-Cola vs. Dr. Pepper Soda Social Showdown! In this post I will be going over a few key points between these two soft drink giants' Google+ accounts!



Coca-ColaDr. Pepper
Post Cycle
Back when they used to post, they posted roughly twice a week. Last significant post was April 26, 2015Dr. Pepper's last post was on November 8, 2011
Content
Coca-Cola solely posted videos which would link back to their YouTube channel, each video relates to Coca-Cola, however in each their own and unique way!Dr. Pepper has unfortunately only posted two things since their Google+ accounts creating way back in November of 2011, and they were just simple pictures of a Dr. Pepper can
50/50 Rule
Not necessarily, Coca-Cola mainly uses their Google+ account to just promote their product and other events that may be happening. No. They solely focused on their product seeing as how their only two posts were of Dr. Pepper cans.  
Soda-successful Posts!
570 +1's, 60 shares, and 50 comments
This post is successful because it was a music video depicting the joy of drinking Coca-Cola on a very relaxing enjoyable summer day at the beach which is very desirable amongst most people


33 +1's, 3 shares, and 7 comments
This post was successful because it had the highest numbers when compared to their only other post.


The results are in! And it seems the winner for this round of Google+ Showdown is...

Coca-Cola!!!
This victory can almost solely be attributed to the fact that Dr. Pepper seems to have completely neglected their Google+ account! Oh-no! Despite this, Coca-Cola seemed to be on top of their stuff when it came to Google+, however the fact that they haven't really posted in a while, it seems they updated their account with a simple picture and hashtag fairly recently on Jan 19 of this year! Here's to hoping they revive their Google+ account soon!

Thanks for reading, see you again next time for the last round of Soda Social Showdown!

-André

Wednesday, 23 March 2016

Instagram Showdown: Pepsi VS Sprite

Pepsi VS Sprite

And the third round of Pepsi VS Sprite showdown is finally here! The score is currently tied with these two brands and today one will finally take the lead. Today is the battle of Instagram! It was supposed to be Google+ showdown however, Sprite seems to not have a Google+, so we are opting for Instagram! Let's start then!



PepsiSprite
Post Cycle
Twice a weekLast upload was 10 weeks ago; rarely posts on Instagram
Content
Pepsi posts a high quality image that showcases how creative they can be. They always incorporate a can of Pepsi in their posts which is very adorable!Sprite has only been posting two contents in their Instagram page: kicks and the new Sprite flavour, Cranberry.
50/50 Rule
Yes. They have been posting monthly themes and #UpForGrabsNo. They are primarily focused on their products.
Soda-successful Posts!
6,287 likes
This post is successful because it was posted for Valentine's Day. It is such a quirky photo and one would not hesitate to click the heart button!
5,669 likes
Those umbrellas were definitely the main reason why this photo gained such popularity and success! Everyone in the comments are raving about it!

3,187 likes
This post was successful as it was a great product placement. Sprite's audience are mainly young adults and a lot of them like posh kicks at the moment.
2,942 likes
This post was successful as it is such a simple yet striking image. The quality of the image is impeccable and Instagram audience like that a lot.

The winner of this showdown is....


Pepsi!
Pepsi definitely has their Instagram game on point!

Watch out tomorrow for another Soda Social Showdown! Thanks for reading!
-Dianne

Tuesday, 22 March 2016

Google+ Showdown: Mountain Dew Vs Fanta

Welcome back to another showdown between Mountain Dew and Fanta! Today we will be looking at their use of Google+!

Mountain Dew

How often do they post? 1- 4 times a month

What are they posting?
  • Kickstart promo videos
  • Dewshine promo videos
  • Mtn. Dew promo videos
Most Successful Posts: 

+10 Likes | 11 Comments
Mtn Dew Kickstart Comedy Central

Unfortunately this video in the post is now private. However, it is one of the most successful! Possibly because of its' feature on Comedy Central!









+19 Likes | 9 Comments
We Are Blood Trailer

Mountain Dew was featured in the We Are Blood film (about skateboarding), which some of the followers thought was great itself, and with Mountain Dew having a great connection with sports, must have made it more successful!








The 50/50 Rule:
Because Google+ and YouTube are linked, most of the posts are therefore, shared from YouTube!

Fanta

How often do they post? 1-4 times a month

What are they posting?
  • Orange Fanta Promo
  • Fanta brand trailers
Most Successful Posts:


+7 Likes | 1 Share | 3 Comments
Fatnta Trailer


Everyone loves seeing a fun trailer and this is another of Fanta's fun videos in showing off their brand! And many seem to agree as well! Must be why it was a successful post!









+12 Likes | 1 Share | 3 Comments
Cung Fanta tim lai vui choi

Fanta seems to find interesting ways in promoting their brand! Not only did they make this video a fun story in comic-form but also connected with a different nationality (something I've seen Fanta do before)! Which is probably why this post was successful!








The 50/50 Rule:
As said earlier, Google+ in linked with YouTube and so Youtube videos are shared!

Thanks for reading!
- Monica

Monday, 21 March 2016

Twitter Showdown: Coca-Cola vs. Dr. Pepper

Coca-Cola vs. Dr. Pepper



Hey guys! I'm here to once again introduce Coca-Cola vs. Dr. Pepper to our well known Soda Social Showdown! In this post I will be going over a few key points between these two soft drink giants' Twitter accounts!

Coca-Cola Dr. Pepper
Post Cycle
Every other day Multiple times a day-every other day
Content
Coca-Cola posts a lot of photos that tend to show some sort of Coca-Cola product, they also tend to post a few little text posts relating to any news and such that has to do with Coca-Cola.  They've taken to posting quite a few little videos or gifs relating to Coca-Cola.   Dr. Pepper once again seems to be a lot more involved when it comes to their tweets, tweeting to specific states asking for opinions or inputs from their customer base.  
50/50 Rule
No, they don't really tweet anything besides their own products and other things relating to their products and other things they happen to be promoting at the time Yes, Dr. Pepper tweets lots of different types of posts, some promote certain partnerships they have at the time, and other are community related topics that allow for their input
Soda-successful Posts!
14K likes, and 10.6K retweets
This tweet is successful because it involves a very anticipated movie that is very popular, at the same time the video itself is of comedic value that genuinely brings joy to people. Perhaps the most important reason behind this tweets success is the fact that it is a pinned tweet, meaning if you visit the Coca-Cola twitter, this is the first tweet you will see no matter what.  
600 likes, and 250 retweets
A major reason this tweet is attributed as a success when compared to its other tweets is because of the fact that it's in relation to a very anticipated movie that Dr. Pepper happens to have a partnership with. People are interested in the movie, and therefore are interested in the drink

The results are in! And it seems the winner for this round of Twitter Showdown is...

Coca-Cola!!!
It seems that their vastly greater following came in handy in this round of Soda Social Showdown, they managed to take great advantage of their customer base and used it to put themselves ahead!

Thanks for reading, see you again next time for another round of Soda Social Showdown!

-André

Sunday, 20 March 2016

Twitter Showdown: Pepsi VS Sprite


Pepsi VS Sprite

Poparrazzii is finally back with our new segment: Soda Social Showdown! In today's episode, we will take a look at Pepsi and Sprite's Twitter! Last time we checked out these two, Pepsi dominated Facebook. What about for today's featured post? Can Sprite take this for a tie? Let's check and see then!

Pepsi Sprite
Post Cycle
Twice a day! Three times a week.
Content
Pepsi tweets a lot of their graphics (images and GIFs) and they promote #PepsiPass. They also tweeted a lot about Black History Month and National Tortilla Chip Day! Sprite has been promoting their pop-up shop, The Sprite Corner, and their new Sprite flavour: Cranberry! They tweeted about @KingJames and his birthday and #ObeyYourThirst! 
50/50 Rule
Yes. Aside from their usual product placement, they tweeted about road trips! Yes. They tweet something outside their products like: tortilla, Black History, basketball, and kicks!
Soda-successful Posts!
134 RTs and 286 likes
This is such a successful tweet because Pepsi is bringing back the two classics together! Flavoured colas became a trend years ago and it suddenly died down. Now that the demand is back, Pepsi released its new flavour and that's why this tweet blew up!
62 RTs and 177 likes
This tweet was successful because the NBA playoffs started that day. The timing was on point and that's why this became successful!
371 RTs and 2.2k likes
Sprite started promoting their new flavour, Cranberry, and people definitely took an interest!
166 RTs and 454 likes
This tweet was successful as it was paired with a creative short clip. It was a combo with their new cranberry flavour and Christmas season. Very nice!

And now for the Twitter showdown, the winner is...


Sprite!

Watch out tomorrow for another Soda Social Showdown! Thanks for reading!
-Dianne