The Conclusion!

Alas!

The final day of the campaign has arrived. Thank you so much for supporting and tuning in Poparrazzii. It has been such a great ride all the way from day one, which was only one and a half month ago! This campaign was not easy however it was fun and memorable. We appreciate all of you who visited our networks, read all our posts, and followed our accounts. For our final post, we would like you to announce our success through our first and last video, check it out here: https://youtu.be/sgiXFsrtKCs 

This is the end. Thank you very much and we’ll always be your Poparrazzii!

-Monica, Dianne, Andre

Campaign Quencher: Coca-Cola vs. Dr. Pepper

Seeing as how Coca-Cola seems to have one of the most successful advertising and marketing content creators in the world, this one's going to be a tough one, but I think I've got something they've yet to do! Wanna hear it? Okay, here we go!

The Idea: The Boundless Coke

Now the name might seem a little plain at first, but hear me out!  So we're all well and familiar with Coca-Cola's naming theme going on their products where names are printed on their cans or bottles as a sort of Personalization initiative.  My idea is to do something similar, perhaps even joined together with their already existing theme.  We would have Coca-Cola's fan/customer base submit requests for names and a slight introduction of themself as well as a location around the world, and likewise in that part of the world, other people will do the same.  Now when people happen to choose each other's countries, they get matched, and the bottles are then sent to Coca-Cola determined pairs where they receive the custom bottles and their mini stories/introductions on them!  

Who is the audience you may ask?

My target audience is anyone that drinks Coca-Cola! That's the beautiful thing about this idea, it's not restricted to any particular age group!

Goals

In creating bonds, and potential friendships throughout the world, we achieve one of Coca-Cola's main goals and objectives as a company, to spread happiness worldwide without any potential barriers!  In doing so we bring attention to Coca-Cola from all over the globe, who knows we might even be asked to do something United Nations related!

Launch

Because this is a world wide campaign, Coca-Cola would need some time to prepare themselves for the mass onslaught of entries submitted worldwide! Not to mention getting the word out, because of this I would aim for a launch to be conducted at the beginning of next year, 2017!

Social Strategy

Our social strategy would start with Coca-Cola's biggest and most successful social media platforms, ones that have the greatest world wide coverage.  Due to these factors, I believe their Facebook page, and YouTube page would be the best suitors for this type of Campaign!  In doing so, Coca-Cola will be able to spread the word in a very successful way seeing as how their following on both of these platforms stretches worldwide!

Attraction, Acquisition, and Engagement

This campaign will attract Coca-Cola's customer base world wide due to people's innate interest in different cultures around the world.  Thinking about travelling to a certain country? This would be the perfect step in getting to know that country from a personal level of someone already living there! Not to mention the vast field of potential connections one can make along the way!

Thanks for humouring me and listening to my Coca-Cola campaign idea! I hope to see it implemented in the near future, until next time guys!

- André

Campaign Quencher: Pepsi VS Sprite

Another episode is about to start again here at Poparrazzii! Campaign Quencher is the cool idea of us creating a campaign for our specific brands. Now that I studied Pepsi and Sprite, I can hopefully create a campaign that would be fitting to my brands. So, let's get started!

Pepsi	Sprite
Idea
Pepsi is an all-year round drink and a very popular choice of drinks all ages. We will be doing a direct approach with the consumers. Our idea is to have a team all across Canada to have a pop-up shop in highly concentrated areas. Toronto Yonge-Dundas Square, Vancouver Gastown, Mississauga Celebration Square, you name it! There will be tons of pop-up shop and we will take advantage of the hype. There would be a live DJ, free one Pepsi can, and a one of a kind Pepsi Bar! We will serve from all-ages drinks to alcoholic beverages.	Sprite can almost be a synonym to summer. That's why, our campaign that we'll be creating is the 'Summer Sprite-capade'! This campaign will be contest based. There will be 10 lucky winners who will choose which Sprite-capade they would like to go to. The 10 winners are welcome to bring another guest with them! The Sprite-capade Destinations will be: Cuba, Greek Islands, and Thailand! All they have to do is buy a bottle of Sprite and inside the cap, there will be a serial code which needs to be entered online to secure the code.
Audience
The audience are all ages.	The audience are for ages 18 and up.
Goals
Our goals is to have Pepsi trend for weeks and weeks until the pop-up shop is done. We also expect a great 15% increase in sales after the shops are done.	The goal is to have our sales increase to 25% in a span of 4 months. We also hope that the traffic in our social media would increase by 50,000 at least.
Launch
The launch would start major areas like Vancouver, Toronto, etc. We will start at July 1 as it is Canada Day and we will take advantage of the whole day. Minor and less concentrated areas will come the next day after.	The contest will start in November 1 and end in January 28. The draw and announcement of winners will be on January 29.
Strategy
Just like other pop-up shops, we will offer consumers with an extra-ordinary and one-of-a-kind experience with Pepsi. We will trend #PopUpPepsi and have everyone post and share it on social media.	There will be 500,000 bottles with serial codes that will be distributed all across Canada. The winners will be determined through random draws that was entered online.
Engage
To engage with consumers, we need the power of social media and its ability to trend. We want our shops to trend every single time we are open and wherever we are at. Billboards and TV advertising are also a must.	In order for us to attract and engage a lot of consumers, we will use social media, traditional media, digital media, radio, and direct mail to spread out the word.

Campaign Quencher: Mountain Dew vs Fanta

We have not seen what Fanta and Mountain dew can do with their marketing strategies and social media. Now it is time to bring in a original idea I have for a campaign for Mountain Dew!

The Idea: Do the Dew: Live!

This probably sounds like a musical to some of you but I promise it is far from that! As you probably already know, Mountain Dew does a great job at collaborating with every sports related such as snowboarders, skateboarders, NASCAR drivers, and of course the NBA!

And so, with the many videos that Mountain Dew posts, whether they are in the alps, at an NBA game, or even a studio, Do the Dew: Live! will allow the fans to see behind the scenes at all these events, where Mountain Dew has been featured! 

Who is the audience?

The target for this campaign will mostly consist of teens and young adults (20-30 yrs)

Goals

Because this campaign will mostly be live, we will be looking at the amount of views and followers we will end up having that are interested in watching the 'behind-the-scenes' with Mountain Dew.

When will it launch?

Because of the social media platform we are using the launch can be at any point, that Mountain Dew feels it is ready to show the fans and inside look at what happens with Mountain Dew.

Social Strategy

Do the Dew: Live! will be put on Snapchat (10 second videos)  in the 'Discovery' section would be a great idea! We realize that Mountain Dew already has a Snapchat however, behind-the-scenes of events are not filmed, and Do the Dew: Live! is specifically for that!
Snapchat also allows any viewer that does not follow them to watch it as well.

How will it attract the audience?

Everyone loves to know the inside scoop on whats happening behind-the-scenes at events, because everyone is just that curious! But also, everyone loves a quick little video has they get tot he point but are also entertaining the short amount of time they are filmed, and these have become a lot more popular in the past few years (ex. Vine - 7 seconds and GIFs)

I hope you guys enjoy my idea and thanks for reading!

- Monica

Fizzy Fans: Dr. Pepper

Welcome back to our new segment based on Fan pages called Fizzy Fans!

On today's segment, I'll be introducing you to some of Dr, Pepper's many Fan pages!

A wild Dr. Pepper fan page has appeared!

This funny Dr. Pepper Facebook fan page has some quirks to it I see!

Classic sunset Dr. Pepper photo, awesome!

This guy's surely living the good life!  These Dr. Pepper fan pages, however slightly lacking, still do a good job in portraying Dr. Pepper's preferred enjoyable, laid-back life style!

Thanks for Tuning in to our coverage of Soft Drink fan pages! I hope to see you folks shortly!

- André

Fizzy Fans: Sprite

Hey hey and welcome back to Fizzy Fans!

Drake drinking Sprite

Fizzy Fans is basically this cool kind of like honourable mentions of people who like our brands! This time, we are focusing on Sprite! Sadly, only one fan page is currently available. Oh well! Here it is:

Sprite Fan Page

It's better than none! Alright then, I'll see you guys next time!

Thanks for reading.

-Dianne